Users will soon have a new feature that permits them to cut down on the volume of AI-created content appearing in their streams. This step comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This development comes amid a rise in content created by AI, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people like content created using AI tools, from computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are now over a billion videos on its network identified as made with AI. Collectively, in excess of 100 million pieces of content are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the level of AI-generated videos they watch by accessing the topic control feature in the application and picking the AI content topic. Further subjects that are already be modified under the setting encompass current affairs, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige users to label “realistic” artificially created content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on add an artificially created label to content made using its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is aimed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a two million dollar awareness program for specialists and groups to develop informative material about responsible artificial intelligence. This project will support charitable organizations dedicated to educating computer science.
Moderation Strategy
The platform has defended its safety measures, amid discussion over plans to cut jobs for a large number of safety staff in the UK. TikTok is planning to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most distressing content ahead of it has to be seen by staff. The company announced a significant reduction in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
